Using VR

by Sonny Cutting

You probably think you know what to expect when you’re attending a business tradeshow - a mix of exhibitors and visitors milling around with a positive business buzz in the air. But what if, on top of the standard networking hustle and bustle everyone is accustomed to, you could be transported – at least for a few minutes - to a luxury car showroom, or a rocket ship hurtling through space? Enlisting Virtual Reality (VR) at an Exhibition allows just that!

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Being Creative At Expos

by Sonny Cutting

As someone who understands the power of exhibiting at tradeshows, I am keen to help others make the most of these opportunities. Innovation is always well-received at exhibitions, and the last thing that anybody wants when they’re showcasing their business is to blend in, or worse: be singled out as having a lack-lustre stand. But there are a number of creative touches you can make to ensure that you stand out for the right reasons, without breaking the bank.

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Networking is undoubtedly one of the most divisive activities in business. Some people relish the opportunity to jump into a busy room and engage with others, while some find networking daunting and difficult. Whatever your position is, networking is without question one of the most successful ways to grow your business and serves as an opportunity to market your company, with you as its public face. Therefore, how you interact with others will affect how they view your business as a whole.

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Running any event involves a lot of prior planning to ensure you get it right on the day. This is no truer than with exhibitions. There’s a whole host of factors to cover, including (but not limited to): keynote speakers, choice of venue, catering provisions, event dates & exhibition literature. And what’s more is the organisers also have to put the time in to source the right kind of quality exhibitors for the events, as well as then promote it to potential visitors, all months in advance.

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My last piece focused on the Power of Face-to-Face events, and as you’ll know from having read it, I’m a big believer in networking and creating real-life business relationships. However, this doesn’t mean I think technology has no place in business tradeshows; far from it. There are a number of impressive technological tricks both exhibitors and event organisers can use to create an innovative tradeshow experience, so in this piece, I’m going to name just a few examples that add wow factor to events.

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Today’s advances in technology are incredible, aren’t they? It’s never been easier to get in touch with someone across the globe, and the internet means that we can now achieve many of our daily tasks from the comfort of our armchairs and offices. To put it into perspective, we send around 200 billion emails per day, a statistic some might consider daunting, but most would say is an incredible feat of modern tech. And whilst we can converse so freely through emails and phone calls, many would in fact argue that we’re becoming out of touch with one another.

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Tradeshow Success - Planning and executing the perfect tradeshow Exhibitor Stand!

You signed up a few months ago, and a week before the big event you get a reminder email with the last-minute details – cue the inevitable panic, as you realise you had forgotten…! No fear, follow our easy step-by-step guide for tradeshow success.

Business tradeshows, expos and conferences continue to be one of the most effective forms of business marketing exercises to promote your brand across many spectrums. Yet a solid marketing and business strategy must be put in place for it be to successful.

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We’re bringing the principles of gamification to the B2B trade show for the first time. Every one of our events is themed around a popular, universal game, to break the ice, to get people talking quicker, and to encourage every delegate to bring their real self to our events. Because the real you is more authentic and more likely to close a sale.

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