Sponsorship for exhibitions

by Sonny Cutting

Running any event involves a lot of prior planning to ensure you get it right on the day. This is no truer than with exhibitions. There’s a whole host of factors to cover, including (but not limited to): keynote speakers, choice of venue, catering provisions, event dates & exhibition literature. And what’s more is the organisers also have to put the time in to source the right kind of quality exhibitors for the events, as well as then promote it to potential visitors, all months in advance.

That’s why finding suitable event sponsors can be absolutely integral to the success of an exhibition. It’s important to secure the backing of a number of stellar and trusted businesses within the local community, in order to really build the profile of the exhibition and help it on its way to success. Furthermore, sponsoring business events holds massive benefits not only for the exhibition organisers, but also for the sponsors themselves.

There are a plethora of positives on offer to a business that decides to engage in event sponsorship. And the beauty of exhibition sponsorship is that there are more often than not varying levels of involvement. These range from packages such as lanyard or t-shirt sponsor – perfect for those dipping their toe in expo sponsorship – right through to the prestigious ‘Event Sponsor’ packages. This is an incredibly accessible platform for businesses old and new to get involved in busy and exciting exhibitions, that often attract a large level of attention in the regional business world and beyond.

What’s more, not only are you supporting an event when you commit to a sponsorship agreement, you are in fact also showing belief in the local business community and highlighting your willing to collaborate with other companies. Businesses need to work together to create a sustainable landscape for everybody, and one of the best ways to achieve this is through supporting business exhibitions.

In summary, sponsorship is a fantastic cooperative opportunity for businesses of all sizes: not only for raising the profile of the sponsor, but for promoting growth across the surrounding business area. More businesses attending these events means more opportunities for success for your business. All of Net XP’s events provide valuable business networking opportunities, excellent keynote speakers and interesting seminars, inspiring and motivating delegates to make the most of their day. If this sounds like something you may want to get involved with, I’d love to hear from you. Our current Net XP 2019 Sponsors