Natalie Montagnani, Q&A Mid Sussex Expo

by Sonny Cutting

Feel the energy from Natalie Montagnani, a Marketing Consultant, Strategist, and Business Mentor for the Cherie Blair Foundation for Women who runs her own successful Marketing Agency, Page Marketing. Expect a practical yet fun talk, on the importance of authenticity, your USP’s, why you need to be a rebel and how to stand out from the crowd. In this talk Natalie will help you to reflect on looking at yourself as a ‘brand’ and help you realise you can literally be, do or have anything you want by getting the right strategy into place. Natalie’s mission is to empower, inspire and motivate business owners and entrepreneurs to follow their passion, be positive, embrace change and be successful.

Natalie Montagnani: Q&A / August 2017

Q. Can you explain what you do in a single sentence?

I help businesses to look good, sound good and ultimately grow their businesses through improving their marketing

Q. How would you describe your working style?
Personal, professional, fun, friendly and down-to-earth

Q. What made you decide to do what you do?
I’ve always had a fascination with marketing, one of my earliest memories was designing an invitation to a tea party for my parents when I was a toddler (which I still have) – I think I had a flair for the creative from the start!

Q. What has been the most surprising thing to happen throughout your career?
The 2008 crash was interesting to say the least, I learnt a lot of lessons at that time which have helped me to make my business more robust – a definite sink or swim moment!

Q. What’s the most important thing you’ve learnt so far in your career?
That if you want to be successful you’ve got to have passion – if you don’t have passion for what you do, then do something else – life is too short. Also, never stop learning, absorb information and knowledge wherever you can, whether it’s from people you know, books, courses, You Tube – it will enable you to be a better entrepreneur and stimulate your mind with new ideas and processes you might not otherwise have thought of.

Q. What advice would you give to entrepreneurs starting out on their business journey?
Be prepared. Do your homework and ensure everything is lined up before launching. Also, never cut corners, it will only come back to bite you later.

Q. How do you approach challenges in your career?
Head on – it’s the only way I know how. There is nothing you cannot overcome, so just get on with it.

Q. What do you think are the biggest challenges facing businesses and entrepreneurs in the current market?
I think the speed at which things change can be daunting, especially in marketing. Keeping your finger on the pulse and being aware is essential.

Q. What mottos or philosophies do you use in your working life?
“Fail to plan, plan to fail” is one of my favourites. Not enough businesses have a marketing strategy or plan, which is crazy, it’s essential if you really want to be successful.

Q. What one item could you not do your job without and why?
My trusty MacBook Air – it goes with me everywhere and helps me create fabulous strategies and campaigns for my customers.